The Entire Agency has H1N1!

Coates Kokes has been hired by Oregon’s Department of Human Resources to create television commercials, print ads and other elements of an awareness campaign geared to help the state handle the pandemic swine flu here in Oregon.

Already working on the Smokefree Oregon brand and other causes, this adds another to our roster. With H1N1, as many as 40% of the population is expected to contract the flu, so this is a serious public health issue.

In addition to TV and print, we’ll be planning and placing media, and employing mobile and social media to spread the word. What we wish wasn't spreading is this bug. It's a doozie. Look for the campaign to break in early November and for all of us to be washing our hands a lot.