Another New Business Win in the Sustainability Arena

The Association for the Advancement of Sustainability in Higher Education (AASHE), based in Lexington, Kentucky has tapped CK to help launch its new international program, Sustainability Tracking, Assessment and Rating System (STARS). To help explain what this is, we’ll use more acronyms. A close cousin to AASHE is USGBC (United States Green Building Council) and its popular program, LEED (Leadership in Energy and Environmental Design). Here’s where LEED and STARS differ: STARS is for higher education institutions and goes beyond the building to include the whole campus, tracking and rating additional elements like recycling, food management and more. To help launch the STARS program, CK will develop brand identity and positioning, media relations and events. Go CK!