Turning sick sea lions into something positive

There has been a lot of coverage recently about sick sea lions on the Oregon Coast--especially surrounding how they can infect dogs and sometimes, dog owners.  News outlets have been encouraging owners to keep their dogs on leash for the time being, which we admit does take some of the fun out of the coast.  Our client, Martin Hospitality in Cannon Beach, called and asked us to do some thinking around how to help alleviate some fear. 

Our idea was to think of all the things people CAN still do with their dog on leash on the coast right now.  We came up with a list of 10 options, which included ideas around our coastal clients' offerings.  The Oregonian pet columnist thought it was a great addition to her blog post about the sea lions and included some of the tips on OregonLive.com!

http://www.oregonlive.com/pets/index.ssf/2010/11/keep_pets_away_from_sic...