One surgery, but two hearts saved.

Sometimes good creative is simply a matter of helping the client find their voice. In this 30-second spot Coates Kokes recently concepted and produced for Adventist Health, we found a way to frame their cardiac services in the context of the emotional issues ultimately at play in something as serious as heart surgery. The key insight is that it’s not just one heart at risk with coronary disease, but rather also the hearts of their loved ones.

The spot, and corresponding print and outdoor executions, deliver on this insight in a soft-spoken tone appropriate for the subject and the client—it is their spot after all. Using the perspective of the spouse of the patient, rather than the patient himself, to tell the story makes for a more compassionate and interesting presentation.

While the medical science and technique of the matter are always of primary importance at Adventist Health—they’re in the top 10% nationwide for how quickly cardiac arrest is stopped and one of only two accredited Chest Pain Centers in the state—so is the delivery of services. Our client has always made it very clear to us that the compassionate side of the care was an equally important measure of success. We’re glad to know they think this spot goes a long way toward demonstrating why Adventist Health provides “care you can have faith in.”