That’s what the case study section aims to clear up. Not necessarily a campaign, not always a single year’s effort and often a collection of work that spans our disciplines, the case studies shows how it all came together. All we need is a little red bow.

THE CHALLENGE: Though respected in environmental circles, GreenWorks was being left off the short-list on too many projects. Through strategic interviews with staff and clients, we unearthed one probable cause: a lingering misconception that sustainable and beautiful don’t mix. GreenWorks’ very success ecologically, we discovered, had made them suspect aesthetically.

THE APPROACH: Knowing the issue was artistic, we offered up another insight: art is better demonstrated than discussed. Instead of the philosophy brochure we were contacted to do, we instead produced an interactive CD that radiated innovative design thinking. In form alone, it lifted GreenWorks out of any tie-dye/tree-hugger arena. (Bonus: On the big-screen, it also became integral to their show booth design.)

THE WORK: The CD allowed us to get past the theoretical jargon that can render aesthetics communication fuzzy. Prospects could “virtually” walk through a GreenWorks project, seeing exactly how and where sustainable design and beauty intersect.

THE RESULTS: GreenWorks had their best financial year following the production of the interactive CD. It worked, we think, not just as a provocative introduction to clients, but as a defining articulation to themselves.

interactive