That’s what the case study section aims to clear up. Not necessarily a campaign, not always a single year’s effort and often a collection of work that spans our disciplines, the case studies shows how it all came together. All we need is a little red bow.

THE CHALLENGE: Used to be Portland’s fashion forward could call on a short list of reliables to find a fresh pair of designer shoes. But today, eye-catching foot-fashion purveyors are common in Stumptown. With many more storefronts displaying the same brands and styles, differentiation has become a survival essential.

THE APPROACH: It’s no secret: footwear and accessories help us differentiate ourselves by letting us wear our personalities on our feet. Thus, it only seemed natural that a store for shoe lovers by shoe lovers should express its personality.

THE WORK: Here was a chance to flex our integrated muscles. To bring this brand to life, we not only used advertising, but also PR, media and interactive. The result was a brand with a unified message and common voice at every turn. Trunk show announcements, newspaper ads, a new website, point-of-sale posters and press releases were all infused with the brand’s personality. We even got our hands on the return policy and shoplifter prosecution threats.

THE RESULTS: Over the years, Imelda’s and Louie’s have gained a cult-like following. Two years ago Imelda’s added Louie’s for men, and a new, second location recently opened in spring 2005. And the music to our ears—Citysearch voters and Willamette Week readers consider Imelda’s the #1 shoe shop in Portland.

Advertising

interactive

public relations

graphic design