That’s what the case study section aims to clear up. Not necessarily a campaign, not always a single year’s effort and often a collection of work that spans our disciplines, the case studies shows how it all came together. All we need is a little red bow.

THE CHALLENGE: The Oregon Coast hospitality firm, Martin Hospitality, invited CK Public Relations to promote its new Stephanie Inn Cookbook. As a collection of favorite recipes, the cookbook would likely catch the eye of previous guests. But how do we get people who’ve never heard of the place to show interest?

THE APPROACH: There’s no shortage of fine places to stay and eat along the Oregon Coast. And many of the restaurants commonly put together books of favorite recipes. To get the kind of buzz we were after, we needed more. Then it hit us—unlike many resorts, Martin Hospitality’s ownership is local. So what we had to do was clear: use a strategy that promotes the local and family-owned story.

THE WORK: We had our angle, but the pitch wasn’t ready. We’re not dealing with Mom’s Bed and Breakfast here. As we went out seeking local, regional and national coverage, we were careful not to lose sight of the world-class ambience and sophistication of The Stephanie Inn and its dining room.

THE RESULTS: For The Stephanie Inn Cookbook, we generated over $80k worth of media coverage and reached an estimated three million people. We even convinced Good Day Oregon to record a show at the Inn. The Stephanie Inn Cookbook efforts landed a highly coveted Spotlight Award for excellence in Public Relations.

public relations