Smokefree Oregon

OREGON HEALTH AUTHORITY
Smokefree Oregon is a brand we developed to help OHA. While our work supports tobacco users in their efforts to quit, an even larger focus for our work has been on engaging the broader community in a discussion about the way the tobacco industry targets the most vulnerable Oregonians, and how that impacts all of us. One campaign revealed the industry’s use of colorful, candy-flavored tobacco products to appeal to kids.